Architects, Designers and Owners are constantly facing the challenge of keeping up with an ever changing market when designing new hotel properties. Hot modern trends can be in one day and out the next with just a blink of an eye. The key for these new properties is to find modern stunning designs that will pass the test of time while showcasing the unique local community. Providing hotel photography for the newly completed property is not only important for immediate marketing but for the long term success and acceptance of the hotel within the community.
This was an easy task to accomplish when I was shooting hotel photography for the new SpringHill Suites by Marriott, Jackson Hole for In-Group Hospitality, Big-D Construction and Marriott Hotels. This stunning new hotel has sleek modern designs while tying in the rustic local culture. This is evident from the moment you walk up.
With the stunning Yellowstone mountains in the background, this new hotel truly ties in with the surrounding nature immersed community. Choosing the correct angles to shoot from is imperative in showcasing the unique aspects of this property.
This shot of the pool not only highlights the pool and spa areas, but shows the impressive ski resort in the background. Potential customers looking to relax and enjoy mountain activities, this hotel’s proximity to local attractions and hotel amenities can make a huge difference when selecting a place to stay.
The sleek exterior design fits perfectly with the mountain community in which it is situated. Photographing smaller unique design elements, such as the rustic exterior lights, can help potential tourists feel as if they are already right there in the mountains.
These unique design elements carry through to the interior as well. It is the small touches such as antlers on the wall, a subtle mountain design behind the reception desk or the detailed wood furnishings that really tie this new hotel into the community. Capturing photos of these different elements can make a huge difference in the marketing strategy for the new hotel.
It is evident by the surrounding establishments, that this city has a personality of its own and it is important to provide photographs that show how this new hotel truly ties in with the community.
The modern designs of the common areas and guest rooms also offset some of the more rustic features.
While potential customers may be visiting this area to feel more connected with nature, that doesn’t mean they don’t want to feel the comforts and luxuries of a nice hotel. Photographing the guest suites at the perfect angle can blend nature and comfort in the perfect way.
The level of creativity and detail in the design of this hotel truly represents the essence of the community and ties into the rustic aspects of the surrounding areas. The SpringHill Suites Jackson Hole is a perfect example of how a hotel can be modern and yet still stay true to the community it represents. Aided by the designer’s creativity I was lucky enough to create a variety of distinctive images that showcase the property’s best features. If you are considering upgrading your hotel portfolio, please contact us at Architectural Photography, Inc.: 888-688-5510 or visit ArchitecturalPhotographyInc.com.