What is in a photo? Most people look at an image and probably assume the photographer got lucky and the fancy camera did all the work. Well that could not be further from the truth when dealing with digital photography. What we see in that final image is the very last piece of a complex puzzle that was intricately put together to create the perfect image. Anyone can shoot a photo, but it takes great skill and knowledge to put those puzzle pieces together in the perfect way to create an exceptional image.
It all starts with the shot, a great photographer can see how an image will come together before the shutter even clicks. Even with a RAW image, you can see the potential. The colors are there but they may be dulled, diluted or cast out by the shadows.
With the help of programs such as Adobe Photoshop and over two decades of experience, the true potential of an image can be drawn out. The trick is to enhance the image not modify it. Photoshop offers some amazing tools that allow for the adjustment of the brightness and sharpness the image and make it possible to draw out the natural colors and textures of any image.
The possibilities these types of programs offer for digital photography are endless. However, it takes great skill and dedication to learn and master the inner workings of these programs and how each tool can be used. The true skill lies in finding the balance to complete that perfect complex puzzle that results in an amazing image.
Some photographers will tell you that HDR (High Dynamic Range) is the best option when shooting digital photography. Personally, I think it is a shortcut, an easier option that takes less time and results in a much poorer image quality. While producing the image in Photoshop may be significantly more time consuming, the end result is well worth the time invested.
Each image tells a story. As a photographer it is important that my images truly reflect the story each builder, architect, designer or owner is trying to tell. If you are considering photography for a project, please contact us at Architectural Photography, Inc.: 888-688-5510 or visit ArchitecturalPhotographyInc.com.